As we near the end of the first quarter of 2013 I realized we have been making a common mistake. One that most businesses make at some point. We were neglecting our brand — I know we’re a branding and design company, crazy isn’t it?!
The truth is, we’ve been very fortunate to become a successful creative design agency. We’re so busy that we have been putting our own brand on the back burner, a mistake I regret. As times change, we see advancements in technology, marketing, advertising, and social media. Trends come and go and it’s our JOB to ensure we stay ahead of the game. I actually wrote an article “Your Most Important Client is You” in 2011 and it seems I have forgotten to follow my own advice — never put yourself at the bottom of your to do list.
We work with companies all over the world to create or enhance their brand image, it’s time we put some focus on ourselves. Over the next several weeks we will be rolling out our new branding materials with a fresh new look and hopefully sooner than later, a brand new website. Our goal is to stay ahead of current trends and provide our clients and visitors an innovative resource for all things creative, branding and marketing— as well as a place where we can better highlight our work.
We’ve already started rolling out our new look on social media. Let us know what you think! And stay tuned, we have some great things coming!