Fireleaf is a graphic design agency with a passion for launching, revitalizing and accelerating brands. We work with businesses, churches, non-profits and entrepreneurs all over the world and our website was… well it was outdated, didn’t clearly communicate what we do and our portfolio was in dire need of updates.
Much like most small businesses we are too busy working for clients to focus on
our own stuff… but we all need to remember, sometimes you need to be your own
most important client.
Asking the Difficult Questions
Before designing the new FireleafDesign.com, we had to ask ourselves:
- What makes Fireleaf different?
- How can we make it easy for visitors to know exactly who we are?
- How can we clearly communicate what we do and make it easy to understand?
- How can we ensure visitors have a pleasant experience, regardless of their device?
- How can we make it easier to contact us, find us on social media, or just say hello?
- How can we make our design portfolio truly showcase our work?
Time to Get to Work
It’s easy to get a website and put something up just to have something. But when you ask yourself, is this really the best representation of my company? Like us, you may realize your website could be a lot better.
For the latest version of FireleafDesign.com, we designed a clean layout focused on ease of use and better utilized our brand colors to grab your attention. We also added comprehensive information about our services and made a commitment to post more often to provide visitors with great information and resources to help them
grow their business.
When you arrive at FireleafDesign.com you’re greeted by a new slider featuring our latest projects, a sleek layout with simple navigation, a section dedicated to our location in beautiful Tarpon Springs, FL and most importantly our contact information.
When creating the new look and feel for the site, one focus was to ensure visitors instantly understood how we could help them with their business. By creating a bold homepage that really grabs your attention as well as ensuring the site is easy to navigate through, we did just that.
Keeping our portfolio updated with recent work is so important. With projects ranging from a simple postcard design to complete publication design, logo design, brand development and custom WordPress websites, we need to ensure visitors can easily navigate through each project.
Featuring large images and detailed project information, our new portfolio gallery is organized by client and project type. Visitors can easily filter the projects by category to see projects that best fit what they may need for their business. Check out our latest work here.
Clearly Defined List of Services
One thing our last website was missing — our services! I know, it sounds crazy but it’s true. We didn’t have a page that let potential clients know what we do. That’s all changed with our new website. Now we have a section of our site dedicated to our full list of services, categorized by Creative Services for Businesses, for Churches and our Creative Partnership.
In addition to our design, branding and website services, Fireleaf is proud to announce we also offer printing. Through our partners, we can now provide clients with high quality, environmentally friendly options to print anything they may need to promote their business including: postcards, business cards, brochures, vinyl banners, custom flags and more. For more info or a quote just visit our Printing page here.
Design and Branding for Churches
Throughout the years we have had the privilege to work with some amazing organizations — but it’s time we expanded our reach beyond businesses. In 2014 we want to focus more of our energy and creativity helping churches realize the opportunity for branding and design to help grow their congregations while effectively communicating their message.
We’re very excited about the addition of our Creative Partnership service. This gives clients the opportunity to bring the Fireleaf team on board so you can save the cost of hiring a full or even part time designer. This partnership includes full access to our creative services and is entirely scalable to match your exact needs. As you grow we will be here to grow right along with you. To learn more visit our Creative Partnership page here.
Fuel – The Fireleaf Blog
We want you to know what we know! Fuel will offer tips, insight and news on ways you can grow and improve your business. Free for anyone to read and use, Fuel will include posts about design, branding, marketing, sustainable printing and more — it’s just another way you can get the most value from the Fireleaf team.
This is the first new post of many to come and we would love for you to visit more often. To let us know what interests you or to submit a post as a guest blogger, Say Hello!
Thank you for visiting FireleafDesign.com! We hope you enjoy your experience and find the information you need to hire our awesome creative team and grow your business.