Wikipedia defines sustainable graphic design as the philosophy of designing physical objects, the built environment and services to comply with the principles of economic, social, and ecological sustainability.
Sustainable graphic design considers the environmental impacts of products created by the graphic design industry, such as printed materials, packaging and publications. The practices we have adopted for sustainable graphic design include: reducing the amount of materials required for production; using paper and materials made with recycled, post-consumer waste; printing with soy inks rather than traditional petroleum-based inks; and utilizing electronic delivery of proofs, contracts and invoices.
A couple years ago while browsing the web we came across www.designcanchange.org and it changed our entire perspective on the environment and the graphic design and advertising industries. We started to think about all the paper, ink, chemicals, and emissions it must take to produce not only our products, but the thousands of other freelancers, agencies and publications out there.
More and more we hear about global warming, some believe it to be true, and others think it’s garbage. One thing we cannot deny; our planet is changing. The last ten years have been plagued with the worst natural disasters in our history and the impact our busy lives has on our planet continues to become more apparent each day.
By changing the way we produce the things we use everyday we can reduce our impact on the environment. And by voicing our concern we can help spread the word about sustainable design. If you are a designer or creative agency and you are interested in finding out more about how you can implement sustainable design practices visit www.designcanchange.org now and take the pledge shown below.
Learn: Engage in the topic and seek to understand the issue
Think: Make a sustainable mindset second nature
Act: Put my knowledge to use in my daily work
Inform: Share information and build awareness for sustainability
Unite: Spark change through collective strength
Take the pledge at www.designcanchange.org today.
If you are interested in learning more about how Fireleaf Design can help you produce beautiful, high quality marketing and promotional materials using sustainable practices please send us a message.